Taking a cue from Dr. Nokes at Unlocked Wordhoard, I think we've got a Chinese ISHUSH on our hands. There's a "beta" translate button in Mandarin beside your Google search results when you use the google.com.cn interface to search for roman lettered words now. Another minor synchronicity. I've been feeling an odd itch to learn that language since I got back from Free China a couple of years ago (never felt much of a pull to learn it while I lived there...). Maybe one of these days I'll take the urge seriously and start practicing my tones.