""Says open source advocate Chris Messina in a recent blog post on CC OpenID:"Creative Commons is redistributing the brand equity and social capital their members have accrued over the last several years by letting people show and verify their affiliation to the organization.With this simple example, we can start to see the symbiosis of making an intentional choice about identity: Creative Commons finds a new revenue opportunity and members of the community have a way to express their affiliation and promote the brand."
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