Is it because the "story" is utterly sacrificed to the "ideas" the author is trying to share? I love ideas (and Rushkoff's work is mostly full of cool and good ideas), but I love stories more -- and, yes, the best stories are able to communicate ideas without the audience feeling like "uh-oh, I think this is some kind of statement or idea or something... I think I'm supposed to be getting it or something..."
Maybe it's because I don't like being instructed in what constitutes cool. Maybe I like to be shown, not told.
The characters in Testament read like walking barcodes. These aren't people with an array of terrible and wonderful and meaningful particularities; these are cliche cardboard people that the author musn't realize he's parodying. I really don't think he meant to parody the counter-culture he's writing about -- I do, in fact, take him at least that seriously.
I mean, who care
What Testament should have been was a story that started as a story -- instead of a manifesto that got a spackling with plot.
Well. I won't be buying any more comics by Mr. Rushkoff -- but I might check them out from the library some time, see if future attempts make for better stories. And good luck to him... his non-fiction rocks, after all.